‘Generate’ a new foliar feed based on a tried and tested formula will help professional growers to increase yields and bring crops to market earlier.

‘Generate’ has been developed specifically for use in UK horticulture and is available exclusively through Hortifeeds. Based on the successful ‘Awaken’ formula, which has been proven in agriculture over a number of years, Generate is a super concentrated form of zinc ammonium acetate combined with an organic sucrate wetter.

It has been specially developed for horticulture to promote earlier crop development and encourage bigger, brighter and healthier plants.



Absorbed through plant foliage and designed to be sprayed in just a single application per season, Generate works by stimulating the production of chlorophyll and speeding up photosynthesis. This boosts plants’ ability to absorb nutrients and encourages them to make the best possible use of all the nutrients available. The results, demonstrated in field trials in the UK and overseas, are bigger plants, earlier development and increased yields.

“The success of Awaken in agriculture has been repeatedly proven,” said Mark Horner, Hortifeeds Sales Manager. “Generate is based on this winning formula, but its increased concentration and the addition of the sucrate wetter make it ideally suited to application in horticulture.”

“No matter what type of crops are grown – from nursery stock and ornamentals to soft fruits – our customers can use Generate in conjunction with their existing feeding regime to achieve the best possible results.”